Summary
Guidelines for employees to share company news, blog posts, and events on LinkedIn, Twitter, and other platforms while maintaining professionalism and brand consistency.
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Do’s and Don’ts of Social Media Sharing
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Do: Share company updates, tag relevant colleagues, and use official hashtags to increase visibility.
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Do: Ensure your post aligns with the company’s branding and messaging.
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Do: Engage with other employees’ and corporate posts by liking, sharing, or commenting in a professional manner.
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Don’t: Share confidential information such as financial data, client details, or internal strategies.
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Don’t: Post personal opinions or controversial topics under the guise of representing the company.
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Don’t: Modify company visuals or branding without approval from the marketing team.
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Pre-Approved Messaging for Posts
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Employees can use pre-written captions provided in internal newsletters or the intranet to ensure consistency in messaging.
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Feel free to personalize the message while maintaining the original intent and tone.
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If unsure about phrasing, reach out to the marketing team for guidance before posting.
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How to Engage with Company Content
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Like, comment, and share official company posts to increase reach and engagement.
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When commenting, keep responses professional and positive.
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Employees are encouraged to use company-recommended hashtags to contribute to trending conversations.
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Reach out to marketing if you have suggestions for content that should be shared.