Summary
Guidelines for employees who want to write thought leadership pieces for the company blog.
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Content Guidelines and Tone
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Posts should be informative, engaging, and aligned with the company’s expertise.
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Avoid overt self-promotion; instead, focus on providing value to readers.
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Use a conversational yet professional tone suitable for the target audience.
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Approval and Editing Process
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Submit drafts to the marketing team for review at least two weeks before the intended publication date.
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The team will provide feedback, necessary edits, and final approval.
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If extensive revisions are needed, expect additional review time.
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Where to Submit Blog Drafts
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Use the internal content submission portal or email the marketing department with your article attached.
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Ensure the draft includes relevant images (if applicable), sources, and author bio information.