Body
An overview of brand standards for employees to follow when creating materials or communicating on behalf of the company.
-
Logo Usage
-
Use only the approved company logo files available in the brand assets folder.
-
Do not alter the logo's proportions, colors, or positioning.
-
Ensure clear space around the logo to maintain visual integrity.
-
Color Palette
-
Follow the official company color scheme for all marketing materials.
-
Primary and secondary colors should be used consistently across presentations, emails, and graphics.
-
Typography
-
Use designated fonts for headings, body text, and callouts.
-
Avoid using unapproved fonts that do not align with brand identity.
-
Imagery and Graphics
-
Use high-quality, approved images from the company’s media library.
-
Do not use low-resolution or unrelated stock photos.
-
Who to Contact for Brand Approvals
-
Reach out to the marketing team for approval of new materials that incorporate brand elements.
-
If unsure about any branding elements, consult the company’s brand guidelines document.