An overview of brand standards for employees to follow when creating materials or communicating on behalf of the company.
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Logo Usage
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Use only the approved company logo files available in the brand assets folder.
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Do not alter the logo's proportions, colors, or positioning.
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Ensure clear space around the logo to maintain visual integrity.
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Color Palette
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Follow the official company color scheme for all marketing materials.
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Primary and secondary colors should be used consistently across presentations, emails, and graphics.
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Typography
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Use designated fonts for headings, body text, and callouts.
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Avoid using unapproved fonts that do not align with brand identity.
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Imagery and Graphics
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Use high-quality, approved images from the company’s media library.
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Do not use low-resolution or unrelated stock photos.
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Who to Contact for Brand Approvals
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Reach out to the marketing team for approval of new materials that incorporate brand elements.
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If unsure about any branding elements, consult the company’s brand guidelines document.